Liz Reid told Bloomberg that AI Overviews are removing “bounce clicks,” not visits from users seeking deeper information. Google has made the same basic case for a year, but still has not published data to back it up. Independent studies show lower CTRs and referral traffic overall.
Welcome to the era of AI customers. With AI-powered search engines, shopping assistants, and autonomous agents … Your Next Customer Might Be an AI: How to Market to Bots, Not HumansRead more
The marketing world has always been shaped by technology — from print ads to television commercials, … How ChatGPT Is Changing the Future of Marketing ForeverRead more
