Google’s John Mueller says llms.txt cannot help LLMs choose which websites to surface in search results. Learn why discovery still depends on HTML, links, and trusted web signals.
AI marketing
Google’s “Bounce Click” Argument: Are AI Overviews Really Killing Website Traffic?
Liz Reid told Bloomberg that AI Overviews are removing “bounce clicks,” not visits from users seeking deeper information. Google has made the same basic case for a year, but still has not published data to back it up. Independent studies show lower CTRs and referral traffic overall.
Your Next Customer Might Be an AI: How to Market to Bots, Not Humans
Welcome to the era of AI customers. With AI-powered search engines, shopping assistants, and autonomous agents … Your Next Customer Might Be an AI: How to Market to Bots, Not HumansRead more
How ChatGPT Is Changing the Future of Marketing Forever
The marketing world has always been shaped by technology — from print ads to television commercials, … How ChatGPT Is Changing the Future of Marketing ForeverRead more