Organic search refers to the unpaid listings on a Search Engine Results Page (SERP) generated algorithmically based on relevance to a user’s query. Unlike paid ads, businesses cannot purchase these placements; instead, they are earned through Search Engine Optimization (SEO) and content quality.
Core Concepts
- Organic Search Results: The “natural” or unpaid listings on search engines like Google or Bing that appear directly below (or alongside) paid advertisements.
- Organic Traffic: The website visitors who arrive at a site by clicking these unpaid search results.
- Search Engine Optimization (SEO): The practice of optimizing website content, structure, and technical performance to rank higher in organic search results.