An identified and unduplicated Cookie Browser that accesses Internet content or advertising during a measurement period. We should remember that whilst this is often reported as Unique Users unless you are Facebook or Google and can identify a profiled individual, this metric reflects a cookies browser – there may be multiple users per browser or a single user accessing your content via multiple browsers. Plus, there may be potentially inflationary numbers due to cookie deletion. See Unique User and Unduplicated Audience.
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