Cost Per Thousand. Media term describing the cost of 1,000 impressions. For example, a website that charges$1,500 per ad and reports 100,000 visits has a CPM of $15 ($1,500 divided by 100).
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« Back to Glossary Index
Cost Per Thousand. Media term describing the cost of 1,000 impressions. For example, a website that charges$1,500 per ad and reports 100,000 visits has a CPM of $15 ($1,500 divided by 100).
« Back to Glossary Index